Why Content Engagement Metrics Really Matter

This article was written for Inkling and published on their website. All rights reserved.

My Role: Copywriter

Elevators, escalators, and moving walkways—what would we do without them? Get to the 20th floor in seconds without breaking a sweat. Done. Make a connecting flight a half mile away while hauling that oversized carryon. Not a problem. Safely descend below the city’s surface to catch the last train home after the office happy hour. Phew. Bottom line, while they do nothing to help us reach our daily step count goals, these modern-day people movers do make life more comfortable, safe, and convenient in millions of locations across the globe.

Say hello to Schindler Group. Founded in 1874 in Lucerne, Switzerland, Schindler manufactures, installs, services, and modernizes elevators, escalators, and moving walkways for every type of building requirement worldwide. An industry leader employing over 64,000 employees, Schindler moves over a billion people per day, 7 days a week. And with growth drivers that include ongoing urbanization, demographic change, demand for modernization, and the need for better energy efficiency, Schindler’s product portfolio is set up to provide optimal mobility solutions now and into the future.

Hear Mark Early, Training Manager at Schindler talk about onboarding, empowering, and retaining a global workforce one-on-one with Inkling CEO, Jeff Carr. During this webinar, you’ll learn how:

  • Inkling is being used as part of Schindler’s Superintendent Training program,
  • What the content authoring and distribution experience is like,
  • How HQ is tracking employee engagement,
  • And how built-in engagement metrics are helping predict new hire success.

Gain access to this On-Demand Webinar with Schindler Elevators now!

Published by

Ray J. Kelly

A writer, communications specialist, children's book author, and em-dash enthusiast, Ray lives in Palm Springs, CA.