Multi-touch Email Campaign Makeover
My Role: Copywriter and Content Strategist
The Challenge
Transform a lackluster customer onboarding experience into an engaging introduction to the Autodesk ecosystem of resources and tools — while reinforcing the brand promise to help the customer “do more” with Autodesk solutions.
The Strategy
Create persona-based multi-touch nurture campaign to acquaint software administrators and/or end users with a holistic overview of the role/industry-specific need-to-know programs, resources, and tools.
The Result
Reimagined Onboarding Touches
- Touch 1 – Let’s get you set up
- Touch 2 – Check out your support and community resources
- Touch 3 – Explore your account management tools and features
Secondary Touches for Non-Responders
- Touch 1 – Activate your software
- Touch 2 – Assign permissions
- Touch 3 – Set your preferences
