Whether I’m writing, leading content strategy, managing content marketing programs, concepting, or wearing my editor’s hat — wherever I’m working in the “funnel” — I’m a campaign-focused storyteller who truly enjoys “reading the room” and nurturing relationships to then create experiences that connect the dots between executive vision, brand mission, and audience interests.
Leading Content Marketing Efforts for a Shopify Returns App
A brand positioning, messaging, and thought leadership overhaul.
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E-Book: Returnly’s State of Returns Report
A guide to return trends and the returner personas shaping the future of direct-to-consumer (DTC) e-commerce.
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Shopify Learning Content: Tips for Building an Online Return Strategy
A collaboration with Shopify Academy to deliver helpful learning content for their e-commerce customers!
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Fintech to the rescue: Expand globally. Deliver simplified, localized return experiences.
Thought leadership content designed to help DTC retailers expand globally with returns best practices and technology.
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Thought Leadership Campaign: Executive Bylines
Part of a thought leadership campaign, I ghostwrote these articles to help reinforce brand promise and boost executive presence.
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Bloomberg Interviews Returnly’s CEO
Article written to promote Returnly key differentiators, feature our CEO in the press, and drive traffic to a gated webinar.
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Campaign Support: Autodesk Content Connection Portals
A modern approach to content marketing realized.
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Telling Stories and Raising Brand Awareness in Vegas
The Autodesk Brand Team reached out for help to tell customer stories to be featured at Autodesk University.
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Summer intern turns Inkdoc author and Rubik’s Cube Coach
I sat down with Edward on the last day of his internship to talk about his experience at Inkling.
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7 tips to help prepare for holiday returns
Thought leadership article designed to support brand importance and drive readers to helpful gated content.
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Campaign: Post-Purchase Customer Onboarding Makeover
Personalizing communications for a more engaging and on-brand customer onboarding experience.
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Why Content Engagement Metrics Really Matter
Part of a demand generation campaign, this article outlined Inkling’s value props and drove readers to the gated Coffee Hour Webinar featuring Schindler Elevators.
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What it takes to be recognized as a top training delivery company
A piece I wrote to reinforce Inkling’s value proposition and accomplishments in the L&D space.
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