E-Book: Returnly’s State of Returns Report

This guide was written for Returnly Systems Inc. All rights reserved.

Introducing the first-ever data report of its kind!

Check out the first-ever consumer-centric returns report. Unlike other return reports that analyze logistics data, the Returnly 2020 State of Returns Report includes findings from our year-long look at consumer returns behavior.

Bloomberg Interviews Returnly’s CEO

Using tech to exceed modern shoppers’ instant expectations

This article was written for Returnly Systems Inc. and published on their website.

My Role: Copywriter and Content Marketing Lead

As part of the ongoing series, Retail Transformed, Bloomberg Technology host Taylor Riggs, sat down with Returnly CEO, Eduardo Vilar, to discuss how tech can help with the returns process. During the interview, Eduardo discusses the health of e-commerce, what’s “broken” with traditional returns processes, and the expectations of today’s “now customer”. He also explains how Returnly is fixing returns with Returnly Credit, allowing consumers to shop again at the point of return — so they can get the right item, before returning the wrong one.

Watch Taylor’s full interview with Eduardo below to hear how direct-to-consumer (DTC) technologies like Returnly, ShopifyShopify PlusAffirm, and Klaviyo are helping online retailers create shopping experiences on par with e-commerce giants like Amazon and Walmart.

See what other DTC brands are doing to exceed the expectations of today’s online shopper

In the on-demand recording of Killing it Without Amazon, you’ll learn what DTC retailers are doing to compete with Amazon, drive growth, and increase Customer Lifetime Value. Leading e-commerce strategists from ShipBob, LoyaltyLion, Packlane, and Returnly discuss fulfillment, returns, customer retention, and packaging tactics brands can start using now to increase customer satisfaction and boost sales. 

Topics covered in this webinar include:

  • How to build your own DTC flywheel that sees continual growth
  • Why your current fulfillment operation needs a facelift
  • How to save sales and earn loyalty with great returns
  • The retention opportunities that aren’t available on Amazon
  • How custom packaging can help your brand stand out

On-Demand Video: Killing it Without Amazon

Webinar: Killing it Without Amazon

Watch Recording Now!

7 tips to help prepare for holiday returns

Originally written for Returnly Systems Inc. and published on their blog. All rights reserved.

My Role: Copywriter and Content Strategist

O.k., I admit it—when it comes to holiday shopping, I’m the worst. While I do love giving gifts, making thoughtful, well-planned purchasing decisions is just not my thing. Sadly, what I am exceptionally skilled at—where my holiday retail “superpowers” shine through—is being able to secure one random purchase after another with impressive speed on last-minute whirlwind shopping sprees. Luckily, I have one safeguard that brings a sense of peace to my “process”. Whether purchased online or in a storefront, I don’t buy something unless I know it can be returned or exchanged.

Data shows returns are the new norm for ecommerce

My chaotic approach to holiday shopping is not the norm for a majority of today’s holiday shoppers (and for sanity’s sake, something I don’t advise). According to the National Retail Federation (NRF) survey, “39 percent of holiday shoppers said they would start buying holiday items before November, while 43 percent are waiting until at least November, and 18 percent are waiting until December.”

Where I am aligned with most of today’s shoppers is that I buy with returns (or the ability to return) in mind. Data published in a Shopify Plus article by Aaron Orendorff shows that 41% of shoppers “buy variations of a product with the intent of returning.” And this consumer trend looks like it will translate into a staggering number of returns this holiday season. 

Case in point: UPS. Per GlobeNewswire, they’re anticipating a record-breaking holiday returns volume this year with customers due to ship:

  • 1 million return packages back to retailers daily during December
  • 1.6 million return packages daily the week before Christmas
  • 1.9 million returns on January 2, 2020 alone (up 26 percent from last year’s peak return’s day)

Between the uptick in shoppers using returns as part of their buying process and an NRF forecast predicting a significant increase in online and non-store sales, it’s safe to say that ecommerce retailers need to be prepared to handle more holiday returns than ever before.

Watch Now:
How to Prepare Your Online Store for Holiday Returns

If you’re running an ecommerce operation, returns are a fact of life you’ll have to deal with on a day-to-day basis. If you’re unprepared to handle them—especially during your busiest times of year—they can become a nightmare; impacting profit margins, conversion rates, and your brand’s reputation.

The good news: Returns don’t have to wreak havoc on your business! If you have the right policies and practices in place, there are great opportunities to build shopper loyalty and see profits grow.

In the on-demand webinar How to Prepare Your Online Store for Holiday Returns and Drive Revenue, Jon Feldman, Head of Partnerships at Returnly, shares seven tips that can help you save time, improve customer experience, and boost revenue with product returns this holiday season.

Watch recording now

Why Content Engagement Metrics Really Matter

This article was written for Inkling and published on their website. All rights reserved.

My Role: Copywriter

Elevators, escalators, and moving walkways—what would we do without them? Get to the 20th floor in seconds without breaking a sweat. Done. Make a connecting flight a half mile away while hauling that oversized carryon. Not a problem. Safely descend below the city’s surface to catch the last train home after the office happy hour. Phew. Bottom line, while they do nothing to help us reach our daily step count goals, these modern-day people movers do make life more comfortable, safe, and convenient in millions of locations across the globe.

Say hello to Schindler Group. Founded in 1874 in Lucerne, Switzerland, Schindler manufactures, installs, services, and modernizes elevators, escalators, and moving walkways for every type of building requirement worldwide. An industry leader employing over 64,000 employees, Schindler moves over a billion people per day, 7 days a week. And with growth drivers that include ongoing urbanization, demographic change, demand for modernization, and the need for better energy efficiency, Schindler’s product portfolio is set up to provide optimal mobility solutions now and into the future.

Hear Mark Early, Training Manager at Schindler talk about onboarding, empowering, and retaining a global workforce one-on-one with Inkling CEO, Jeff Carr. During this webinar, you’ll learn how:

  • Inkling is being used as part of Schindler’s Superintendent Training program,
  • What the content authoring and distribution experience is like,
  • How HQ is tracking employee engagement,
  • And how built-in engagement metrics are helping predict new hire success.

Gain access to this On-Demand Webinar with Schindler Elevators now!